Could this be the worst internship advert in the world?

I'm sure the person who wrote this advert was just trying to be different and stand out. But honestly, I think this could be the worst job advert I have ever seen.

Aside from the obvious poor spelling and grammar, it’s a perfect example of where tone of voice can go very wrong.

I understand that the brand wants to "challenge the status quo” as it says on their website, but instead of sounding edgy and interesting, the brand comes across as arrogant and rude.

A tone of voice can be hard to define. Putting it into practice can be even harder. But it's important to get it right. It is, after all, a reflection of who you are and what you stand for. Building an employer brand is just as important as building a consumer brand, and it is essential to approach both with the same, consistent tone.

The website for the brand says, "We know our customers are also rule breakers and questioners, so we hope this philosophy is palpable in the products and choices we make. And by all means, challenge us too!”

So, here we are, challenging you that this is bad. Really bad. You need to change your tone, before it negatively impacts your business.