Could you tell your company story in 100 words?

The key to communicating anything effectively is brevity.

Yet brevity is hugely underrated.

Probably because it’s really hard.

Brevity requires us to make choices and we don’t like doing that.

We read a lot of company stories and we write a fair few too.

The stories that come alive are often the simplest, told in the language of the brand.

They succinctly sum up a company’s reason for being and bring it to life, beautifully.

Warby Parker does this brilliantly.

So, could you articulate your story in 100 words?

(Which is also the exact length of this post – sort of coincidentally)