When opportunity knocks. Do you know when NOT to open the door?
- Gary Raucher & Caroline Fisher
- Oct 14, 2016
- 1 min read
When you are just starting out, it’s very tempting to say yes to every new opportunity that comes your way. Even if that opportunity takes you away from your core business. But turning down business (and revenue) is exactly what you need to do to be successful. Especially when you are a tech startup, running at a million miles an hour, in a market that is evolving at an incredibility rapid pace.
Last week, Big M was in Nairobi to work with Sendy, a turbo-charged African tech start-up which is revolutionising package delivery in East Africa. In less than two years, the company has grown by leaps and bounds. And like most start-ups, it has been working hard to profit from all of its technological investments.
So when customers started to ask them to expand their portfolio, the management team realised it was time to take stock and ensure their business remained focused on the core things that could accelerate growth in the future. Sendy called in Big M to help them make important choices about what the Sendy brand should, and perhaps more importantly, shouldn’t be about in the future.
During our time in Nairobi we were able to immerse ourselves in the world of Sendy and we are currently working with Sendy to build a brand strategy and architecture that will act as a filter for decision making in the future. It has been incredible to spend time with Sendy’s passionate and committed team who are not afraid to make difficult decisions in order to give their business the best chance of success in the future.
Watch this space!
