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Why Marketing is still too important to leave to marketers

July 8, 2016

It’s been more than 50 years since David Packard, co-founder of HP made the statement that, “Marketing is too important to be left to the Marketing department.”

 

We couldn’t agree more. 

 

And we think the statement is probably more relevant today than ever before.

 

Today’s high-performing companies connect Marketing to their whole organisation.  They understand that Marketing is everywhere and everyone plays a part.

 

From the IT department to customer care, to finance to HR and of course the Marketing department, everyone is responsible for delivering a seamless customer experience. And for that experience to be seamless, everyone involved must share a common purpose.

 

Sounds simple enough. But we know that many, many companies struggle to come up with a compelling brand purpose, let alone rally their entire organisation around it.

 

Defining your brand purpose and setting up your entire business to truly deliver against that purpose through every touchpoint isn’t exactly an easy task. But it doesn’t have to be that difficult either.

 

We believe that the secret to success lies in making choices.

 

By making clear choices, everything becomes much more straightforward. But we know that making choices is sometimes hard. Especially if those choices have big implications. At Big M Marketing, we partner with brands to help them make those sometimes difficult choices to define a brand purpose that the whole company can get behind.

 

If you would like to discuss developing your company’s purpose and vision, then please get in touch.

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