Are you doing little m or big M Marketing?
We know that companies who do big M Marketing outperform companies who don’t. And we often get asked how to tell if a company is doing big M Marketing or not. So here is a simple six point checklist to see if your company is doing big M Marketing:
You have a clear and compelling brand positioning.
You use that positioning as a strategic filter for all decision making.
You have integrated Marketing strategies that are based on deep customer insights.
You deliver a consistent brand experience across all touchpoints.
It is obvious to your entire organisation that all departments play a critical role in delivering this experience.
You invest in the continuous development of their Marketing capabilities.
If you would like us to assess your Marketing strategy, activation and capabilities, then
please get in touch.